Sony Mobile Xperia:

The Best of Sony in a Smartphone

This campaign launched the first smartphone that enabled the user to experience all of Sony's technology in one device.

Running in 20 markets worldwide, the Xperia Z recorded double the sales figures of the previous Sony phone in the opening weekend.

Fan-made versions of the Bowie soundtrack flooded the internet, and public demand for a full-length single reached fever pitch. Music producer Sonjay Prabharkar and composer Rob Gentry created and mixed extra piano sections, releasing the single on Bowie's label to much excitement in the music press.

Role: Lead Creative

Markets: Europe, Africa, Asia, South America, Oceania