Mastercard UEFA Champions League:

A Match They’ll Never Forget

The brief: create 10” idents to amplify MasterCard’s sponsorship of the UEFA Champions League Mascots across Europe.

Our idea not only provided stand-alone ten second films but could also be edited into a 60, 40, or 30 second ad – whatever each market wanted to run.

More markets bought into this campaign than any of MasterCard's previous sponsorship work, helping the client leverage their sponsorship like never before.

Role: Copywriter

Market: Europe