CITI: Girl Scouts 

What do female leaders in US government have in common? Overwhelmingly, they’ve been Girl Scouts. 

Citi wanted to increase the number of women in political leadership roles, so they aimed to amplify the great work of the Girl Scouts by creating a range of ‘civic badges’ with them: badges that would give girls an introduction into politics, democracy and government. 

We launched this initiative with OLV that imagines the questions these badges would inspire in young girls figuring out how they could affect change. 

Role: Associate Creative Director

Market: North America