Dove Body Wash:

Change is Beautiful

I led the biggest global relaunch of Dove Body Wash in history. With a new bottle and updated formula to communicate, we found common ground with the women we serve. For our product, and for all of us, change is beautiful. 

We told women’s stories of change through their own photographs and by shooting their skin in macro detail to document its beautiful evolution. 

This campaign launched in the US with a spot in the Super Bowl pre-game show before its global rollout. 

Role: Global Creative Director

Markets: North America, South America, Europe