Hellmann’s: Smart Jars

How can a jar of mayo tackle food waste? When its label is a thermometer that tells you your fridge is too warm. We created a UK campaign that quickly went global, spread by influencers across TikTok and Instagram, extending into PR with coverage from 175+ news outlets, including the BBC, The Sun, and The Daily Express. 

Role: Global Creative Director

Markets: Europe, North America

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Dove: Hands Mean Everything - TV, Cinema, OLV, Social