AVON Anew Power Serum:

Your Face Says Everything

‘Your face says everything - give it the strength to speak up.’

With this simple idea, we showed women that Avon understood the value of their faces as they age, rather than making them believe there was something wrong with them.

The global launch campaign comprised TV, social and influencer, behind-the-scenes content, digital and brochure running in 15+ markets. The TV ad was the research company’s best-testing skincare ad of any brand, ever (sales results not available at time of writing). 

Role: Global Creative Director

Markets: Europe, Africa, South America, Asia